Caio Camargo

About

I turn complexity into clarity. To me, real innovation only matters when it drives action — and resonates with consumers. With over 26 years of experience in retail and technology, I still wake up every day driven by one question: how can we make retail smarter, more human, and truly relevant? I've spoken at global stages like Web Summit (Lisbon and Rio), Retail Expo (London), NRF (New York), and LATAM Retail Show. I'm the author of the best-selling book “Rice, Beans & Retail” and co-host of [varejocast], one of Brazil’s leading business podcasts. I was also named a LinkedIn Top Voice in Retail — an honor I carry with purpose. Throughout my career, I’ve worked with iconic brands like Natura, Cacau Show, Boticário, GPA, SMZTO, Carmen Steffens, and Marisol, as well as institutions like Sebrae and Senac, helping them rethink and reshape their strategies. Today, I act as a keynote speaker, columnist, advisor, and B2B strategist — helping companies position themselves intelligently within the retail ecosystem through content, connection, and business-driven insights. If you believe retail needs less theory and more traction, let’s connect. Let’s turn ideas into action.