Earlybird

LinkedIn statistics · Updated October 2026

Why your next big opportunity is on LinkedIn

Clients, jobs, partners and an audience all in one place, and more of them every year.

1.3B+

members

200+

countries and territories

71M

companies

~100%

of Fortune 500 companies

Built for work

LinkedIn is where people go to get work done

Other networks compete for your downtime. People open LinkedIn to get better at their job, find the next one and decide what to buy. LinkedIn says 4 out of 5 members use it to inform business decisions, and Microsoft’s chief executive calls it the leading B2B sales and advertising channel for businesses large and small.

Share of US adults who use LinkedIn, by education

53%
Bachelor’s degree or more
10%
High school or less

The biggest education gap Pew measures on any platform. Overall, 32% of US adults use LinkedIn, double the 16% of 2012.

Every minute on LinkedIn

LinkedIn creates new opportunities every minute of the day

1.8M+

feed updates viewed

18K+

new connections made

~8.2K

job applications sent

~123

hours of learning watched

93

people start a new role

Members around the world

LinkedIn puts over a billion professionals within reach, and the number keeps climbing

Members over time

1M200410M2007100M2011500M20171B20231.3B2026

Membership has grown at a double-digit rate for five years in a row.

Members by region

  • 430M+Europe, Middle East and Africa
  • 410M+Asia Pacific
  • 290M+North America
  • 226M+South and Central America

Largest countries, registered members, January 2025

  1. 1United States250M
  2. 2India150M
  3. 3Brazil81M
  4. 4China57M
  5. 5United Kingdom45M

Comments

On LinkedIn, a good comment is seen by more people every year

Comments are where the conversation happens, and both writing and reading them keeps growing. Each figure is growth compared with the same period a year earlier.

+24%

more comments than a year before

Jul to Sep 2025

+18%

+11%

+30%

Reach

Your post can travel well beyond your network

LinkedIn’s feed shows people posts from “authors you don’t follow” and from “professionals you’ve never connected with before”, ranking millions of posts for more than 1.3 billion professionals. A strong post or comment can reach people who have never heard of you.

Content

LinkedIn rewards people who share what they know

People are spending more time reading and watching, and the number of creators on LinkedIn doubled between 2021 and 2025. There is more attention to earn than ever.

Growth compared with a year earlier

B2B

LinkedIn is where B2B buyers make up their minds

Many of the people who sign off a purchase never speak to a salesperson. They form their view from what they read, and much of that is on LinkedIn.

95%

of hidden buyers are more open to outreach from companies with strong thought leadership

75%

of decision makers looked at a product they weren’t considering because of thought leadership

71%

of hidden buyers have little or no contact with sales teams

63%

spend more than an hour a week reading thought leadership

Hidden buyers are the people in finance, legal, procurement and similar roles who shape a purchase without talking to sales.

B2B marketers who say each platform gives the best value

85%
LinkedIn
28%
Facebook
22%
YouTube
21%
Instagram
7%
Twitter
3%
TikTok

A survey of 980 B2B marketers. A year later, 76% named LinkedIn one of their three most effective channels for thought leadership.

Careers

LinkedIn is where careers move forward

Growth

LinkedIn keeps growing, and so does its audience

Revenue grew 11% in Microsoft’s 2026 financial year, across every part of the business. Advertising grew 16% in the latest quarter, its seventh double-digit quarter in a row, and Premium subscriptions passed $2 billion a year. Businesses are spending more to reach the people on LinkedIn.

LinkedIn revenue, US dollars, years to 30 June

FY24
$16.4B
FY25
$17.8B
FY26
$19.8B

What this means for you

The attention is there. Be early to it.

More people are reading comments than ever, and the feed shows posts to people outside the author’s network. A thoughtful comment on a post that’s about to take off is seen by everyone who arrives after you.

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Sources