Daniel Grieder

About

CEO of HUGO BOSS: we love fashion — we change fashion! Working in the fashion industry for over three decades, I have learned that trust is the basis for success — incredible things happen when you trust your people and your product. My career started as an entrepreneur and small business owner passionate about brands and business. As an innovation seeker with entrepreneurial spirit, I know how important it is to challenge traditional ways of thinking to encourage fresh ideas and anticipate trends. At HUGO BOSS, our company values — personal ownership, team mentality, entrepreneurial spirit and a youthful spirit — are deeply rooted in the people and the brand. These values are all based on trust — in our people and leadership. Having a strong and positive mindset that is confident, curious, and focused is what drives us forward. Thanks to this and our CLAIM 5 strategy, we achieved a great comeback with HUGO BOSS since 2021. Building on this strong foundation, we are now taking the next step on our strategy journey with CLAIM 5 TOUCHDOWN — to position ourselves for sustainable profitable growth and long-term success.