Garth Manthe
Building a new generation of creatives who don’t just use AI, but know how to think differently because of it. Join me from August 17th ↓
Tech
City of Cape Town, Western Cape, South AfricaView on LinkedIn
Followers
37,572
Typical engagement per post
162
How often they post
Every day
Engagement per 1,000 followers
4.31
Profile figures as of October 2026.
About
I’m a Creative Director with 16 years across advertising, branding, social, strategy, design, content and technology.These days, my work sits at the intersection of creativity, AI and building things for real.I run BYCOB, helping agencies, brands and businesses become genuinely useful with generative AI. Practical skills, workflows and systems that change how teams think, create and operate.I also work as a Fractional Creative Director, bringing senior creative thinking to teams that need sharper ideas, stronger brands and better work.Then there’s Hadeda Athletic Club.A South African athletic and lifestyle brand I’m building from scratch, using everything I’ve learned about brands, products, storytelling, design, culture and making people care.I believe good creative work needs a point of view. Technology should make people more capable, not more generic. Brands should have character. Strategy should lead somewhere. And ideas should eventually leave the deck and meet the real world.Mostly, I help teams get better at AI, creative direct things worth making, and build Hadeda Athletic Club.
When they post
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