Maha Alaoui

About

Most B2B companies don't have a product problem. They have a go to market & Adoption problems. The wrong ICP. A pitch that sounds like everyone else's. A pipeline that stalls between first call and signature. A sales team that works hard and still misses the number. I know this from the inside. I spent 14 years in enterprise tech, 12 of them at Salesforce across Paris, London, Dublin and Dubai. I built the first dedicated Solution Engineering team for MENA ( Built and scaled the team from 4 to 50 people, Drove revenue growth to 50M$ in the region) and went on to lead Solution Engineering across the Middle East and Africa, working with C level leaders on some of the region's most complex transformation deals. I was one of the first women to lead an SE function in the Middle East, and I am a Prosci Certified Change Practitioner. I sat in the room when deals were won and when they were lost. The difference was rarely the product. It was clarity, positioning and execution. Today, as CEO of Elevate with Maha, I help B2B founders, CEOs and sales leaders turn a good product into a repeatable commercial motion, and help their people actually adopt the change. How I work with companies: → GTM Strategy Sprint: ICP, positioning, messaging and launch plan in 6 weeks → Sales Performance Program: Pitch, discovery, demo and deal execution forAEs and SEs → Fractional GTM Advisor: Ongoing senior support for founders scaling in the UAE and GCC → Change & Adoption Program: Organisational change management for new sales motions, CRM and AI rollouts, plus leadership workshops for the managers who carry the change What I believe: go to market is not a launch event. It is an operating system. When it is designed well, sales stops depending on heroes. And no strategy or technology delivers value until people change how they work. I also coach women in tech stepping into leadership, and speak on GTM, sales and change at events across the region. If you are launching a product, entering the GCC, or your sales team is working harder than your results show, let's talk. → Book a 30 minute GTM clarity call: https://cal.com/maha-alaoui-6jccrd/elevate-with-maha → Or DM me the word GTM and I'll send you my GTM Readiness Scorecard.