Nathalia Arcuri

About

Nathalia Arcuri is the founder of Me Poupe!, a massively impactful social enterprise aimed at putting the power of money into the hands of everyone. Currently the most influential celebrity in Brazil (IPSOS 2023 celebrities report), the entrepreneur holds a degree in journalism and specializes in financial planning and behavioral economics. She is the author of the bestsellers "Guia Prático Me Poupe! - 33 dias para mudar sua vida financeira" (Practical Guide Me Poupe! - 33 days to change your financial life) and "Me Poupe! 10 passos para nunca mais faltar dinheiro no seu bolso" (Me Poupe! 10 steps to never run out of money in your pocket), with over 700,000 copies sold. Known as Nath Arcuri, she leads the world's largest personal finance channel on YouTube, Me Poupe!. Nominated as a Young Global Leader in 2021 by the World Economic Forum, winner of the Meaningful Business 2021 award, Entrepreneur of the Year by Ernest Young in 2022, and four-time winner of the iBest Award for Investment Influencer, Nath has been working since 2015 to democratize access to financial literacy throughout Brazil.