Peter Lang

About

I’m an entrepreneur, investor, advisor, and acquirer who has spent the last 16+ years building, buying, selling, and advising companies across online publishing, media, advertising, e-commerce, training, consulting, and business services.I started my first digital agency in 2010 and eventually scaled it through 8 acquisitions before selling the business. My first acquisition added a year’s worth of revenue and doubled the size of the business in one day. That experience permanently changed how I thought about growth, ownership, and capital allocation.Later, I co-founded and sold AVA, a boutique agency aggregator built around acquisition-led growth. I’ve also been involved in multiple divestitures, which reinforced a belief that continues to shape my work today: the biggest jumps in enterprise value rarely come from incremental improvement. They come from ownership, structure, and disciplined acquisition.I’ve bootstrapped businesses on a budget, navigated difficult operating environments, and led teams through ambitious growth initiatives. The perspective I bring today is grounded in first-hand operating experience.Through Lang Acquisitions, I’m actively pursuing acquisitions and partnerships with advisory, due diligence, and deal-facilitation businesses across the M&A ecosystem, with a focus on owning more of the infrastructure behind how transactions are sourced, evaluated, structured, and completed.In 2021, my wife and I launched Digital Agency Business, an education, events, and community platform that helps entrepreneurs and agency owners grow through acquisitions.I’m also the owner of GrowthHackers.com, an AI-first growth platform and community, host the Agency Acquisitions and Exits podcast, serve as a board advisor to multiple companies, and hold minority ownership interests in several agencies.Earlier in my career, I worked as a consultant and strategist with companies in the U.S. and internationally, helping executives, marketers, and sales leaders think through growth, positioning, and performance. I also served as co-founder and CEO of Uhuru, where I helped build, scale, and ultimately sell the business.Outside of business, I’m a competitive endurance athlete who trains and races in triathlons, marathons, and other endurance events. I care deeply about family and love spending time with my wife, Vanessa, and our two daughters.I believe acquisitions are one of the most powerful ways to change the trajectory of a business and the person leading it.