Sally ElAkkad

About

I run Abjjad, the Arab world's largest digital Reading & Listening platform. 35,000+ titles. 22 countries. 240+ publisher partners. And an AI-powered engine that is making Arabic literature accessible in ways that weren't possible years ago. That's the company. Here's why it matters.. Arabic is spoken by 400 million people. It is one of the world's oldest literary traditions. And for decades, it was being left behind in the digital age. We're fixing that!  with technology, with AI, and with an obsession for the reader experience. But I didn't start here.. I spent 20 years leading inside large, complex multinationals like GSK, Electrolux.. I ran teams of 180. I won global recognition for execution in markets where nothing was easy. I learned that the difference between good organizations and great ones is almost never strategy. It's almost always story, culture, and the courage to lead honestly. That's where Leadershit comes from. Not a typo. A diagnosis. I write and speak about the workplace truths that most people only whisper: toxic management disguised as high performance, talented people who doubt themselves while noise gets promoted, the cost of confusing pressure with leadership. 40,000+ people read my monthly newsletter, Sally's Chronicles, because it says out loud what they can't say at work. I also wrote the Chronicles book series on Leadership, management & Storyselling — because in 20 years of leading marketing and commercial teams, I learned that the most powerful business tool isn't a deck or a data model. It's a story told with precision and nerve & the culture that nurtures or suffocates! Today I speak and train on four things: •       Leadershit — leadership, culture, building A-teams, surviving toxic workplaces •       Storyselling — using narrative as a strategic business weapon •       Arabic digital culture and AI — preserving identity while competing globally •       Women in leadership — real conversations, not motivational posters  My audience is executives, founders, HR leaders, and anyone who has ever sat in a meeting thinking: 'someone needs to say this out loud.' If you're looking for a speaker or trainer who will leave your audience clearer, stronger, and more honest; not just motivated for 48 hours: → DM me with SPEAKING or TRAINING + your audience and what they're struggling with. → For Abjjad partnerships, publisher integrations, or AI content licensing, use the same door.