Scott Bishoff

About

Accomplished Head of Paid Media with 20+ years of expertise driving multi-million dollar media campaigns across entertainment, gaming, and consumer brands. Proven track record leading cross-channel media strategy, programmatic advertising, and performance marketing for industry giants including Disney, Universal Pictures, FOX Films, Activision, Pepsi, and PlayStation. Core Expertise: • Paid Media Strategy & Execution across TV, Digital, Social, Search, and OOH • Programmatic Advertising & Media Buying optimization • ROI-driven campaign management • Cross-platform Media Planning for theatrical, streaming, and gaming verticals • Team leadership and client relationship management at VP+ level Key Achievements: • Led award-winning campaigns earning Grand Effie (2012) and AdWeek Media Plan of the Year (2013) • Successfully launched blockbuster campaigns for Deadpool, Jurassic World, Furious 7, Call of Duty, and Skylanders • Managed integrated media strategies spanning traditional and digital channels with budgets exceeding $100M+ • Built and scaled high-performing media teams across agency and client-side environments Currently operating Bruinscott Marketing LLC, providing strategic paid media consultancy to theatrical studios, streaming platforms, and gaming clients. Expertise spans brand awareness campaigns, performance marketing, and emerging media channels. Passionate about leveraging data-driven insights to maximize media efficiency and drive measurable business outcomes in today's evolving digital landscape.