Christina Le

About

I didn’t enter marketing through a formal program. I built my career inside the social feeds. I was the first social hire at five different companies, each time starting from zero. No brand guidelines. No playbooks. Just business goals, a blank calendar, and me figuring it out as I went. Working that way taught me how to move fast without being careless. I could spot patterns before there was data, and I was able to make things resonate, especially when no one’s handed you the language yet. Everything I know, I had to teach myself. And that scrappiness shape my approach. It’s what made me enthusiastic about startups. Now, I’m a Head of Marketing. But I still operate like a practitioner. I still believe that good marketing is earned, not manufactured. And I still wrestle with what it means to do this work well—in a profession that rewards speed, but rarely stops to ask what we’re building long-term. I care a lot about trust. I care about storytelling with a spine. And I really, deeply, truly care about helping social and brand teams feel like they’re doing work that matters...not just content that performs. You won’t find playbook jargon or polished frameworks here. I write openly (and often) about the realities of leading marketing in my newsletter, TheseChapters. It’s a space for people who are figuring out the tension between growth and integrity, especially those who, like me, didn’t get here by playing it safe. If you’ve ever felt like the job was both wildly creative and quietly existential then you're my kinda people. Let's connect!