Thomas Schäfer

About

As CEO of the Volkswagen brand, my ambition is clear: to build the best version of Volkswagen ever, and to make electric mobility accessible to the many, not just the few. With models like the ID. Polo, the ID. Polo GTI and the ID. Cross, we are showing what that means: True Volkswagen models again. Sharp design, intuitive usability, high quality with technologies once reserved for higher segments. We listened closely to our customers, and now we deliver. 2026 is our year of execution. In Europe, six world premieres, starting with the most affordable models. In China, the largest product offensive in our history, with 13 new NEV models this year and more to come, following our 'In China, for China' strategy. And our customers in North America look forward to the new Atlas and the Atlas Cross Sport. Our focus is clear: the right cars for our customers, in every market.   All of this is guided by BOOST 2030, our brand strategy and our path to becoming the technologically leading volume manufacturer by 2030. As Head of Brand Group Core, my ambition goes beyond Volkswagen alone: to unlock the full potential of our volume brands. Together with Škoda Auto, SEAT/CUPRA and Volkswagen Commercial Vehicles, we follow one simple formula: strong, differentiated brands in the market, a lean engine room behind the scenes. Less complexity, more scale, faster decisions. One shared success. My philosophy: talk openly, decide quickly, get things done.