Victor Wendt

About

Every creative needs a signature.That's the distinction that makes them immediately recognized by other people, in every "space" they occupy with their perspectives.But most of them aren't even close to having that signature.They live inside categories they can't define, competing on volume, working to be the 'best' under a ceiling that's way too low.That's why they're invisible.This might be hard to absorb, but if you don't have a signature, you're completely invisible.Just another consumer, admirer, user.(No matter how talented you are).Your work doesn't carry your name.That's the point I started from.I built a creative monopoly.I reached hundreds of thousands of people.I started all of this with the design of my perspectives, choosing 'how I wanted to be seen' by others, in feeds or conversations.I wanted to be seen as someone creative, systematic, deliberate, didactic, generous, fair-minded, consistent, memorable, selfless.That was my differentiation.(It's who I already am, just documented).Then I designed my signature, with my visual identity, verbal identity, and the formats that would help me trigger the right perception.I chose colors, typefaces, visual elements, aesthetics, references, objects, illustrations, analogies, metaphors, frameworks, and much more.That was my distinction.(I raised the bar for the market).Finally, I presented all of these attributes over and over to other people.For years.I taught, I helped, I provoked, I inspired.That's how I built a large tribe of creative people like me.Today I can say I have...1. Creative work that carries my identity so clearly that people recognize it before they see my name.2. A perspective so sharp that the right clients seek the products I offer, without me having to prospect anyone directly.3. A reputation built on my signature, that belongs only to me and is impossible to copy (even though many wish they could).And that's the top of the market I want to help you reach too, with your own creative monopoly.If you want to go deeper on this, subscribe to my newsletter:https://selfcreative.substack.com/