Secil Yurtseven

About

I am the founder and CEO of MasterCat and Çiftçiexpress. an entrepreneur developing brands in the agriculture and pet industries. MasterCat is one of Turkey’s and Europe’s leading cat litter brands, listed both in Getir and Migros as a top-selling product on shelves and online marketplaces. Çiftçiexpress is the largest agricultural initiative that connects urban professionals with farming. During my university years, I founded an e-commerce startup called Petbutik35 and expanded my experience in the pet sector with a pet food brand, Mr. Balky. In recent years, I have also started operating in the maritime industry, specializing in shipyard and yacht-lifting cranes, while focusing on global brand management in this field. Every Sunday, I write weekly newsletters on LinkedIn that reach a wide audience and generate strong engagement, allowing me to regularly connect with an insightful community. I live between Izmir❤️, Istanbul, and Amsterdam, spending most of my time moving across these three cities. My lovely cat Bal Hanım is an inseparable part of my journey. I continue to share my knowledge and experiences as a speaker at TEDx, universities, summits, and industry events.