Alex Su

About

I’m the President of Latitude Legal, an alternative legal services provider (ALSP). I'm responsible for leading the entire commercial function and scaling operations for the next phase of growth. Prior to Latitude, I held sales and marketing roles at multiple VC backed startups serving the legal industry. I’m also a Fellow at Stanford Law School and a member of the Fastcase 50, a group recognized for “leading the charge on innovation in the law.”Before pivoting to the startup world, I practiced law for six years. Earlier on in my career, I served as a law clerk to the Hon. Edmond E. Chang of the Northern District of Illinois and worked for Sullivan & Cromwell in New York. I graduated from Northwestern Law in 2010, where I was an editor of the law review and the student commencement speaker.In my free time, I publish a newsletter called Off The Record, where I share long-form commentary on legal industry shifts, revenue growth, career pivots, and legal AI. I'm also the author of Talk Less Win More: How Lawyers in Business Development Roles Can Turn Meetings Into Revenue.