Antoinette Lattouf

About

Antoinette Lattouf is the co-founder of independent media company Ette Media, and co-host of We Used To be Journos podcast. She's an award winning journalist, presenter, author and human rights advocate whose surname has now become a verb - Lattoufed: to be sacked or silenced for standing your ground. Her landmark win, Lattouf v ABC, became a flashpoint in debates about free speech, employee rights, institutional cowardice, and what happens when a journalist speaks truth to (media) power. She’s the co-founder of Media Diversity Australia, a TEDx speaker, and a regular fixture on lists like the AFR’s 100 Women of Influence and Marie Claire Women of the Year. Her first book, How to Lose Friends and Influence White People, somehow won her friends. She’s now finishing her second - Women Who Win - an exploration of women who saw the rulebook, chuckled and used it as a coaster (out April 2026). Antoinette’s work spans commercial and public broadcasting, boardrooms, courtrooms, and the occasional Murdoch media pile-on. And no, she’s not done yet.