Gustavo Miller

About

I grew Shopify's market share in Brazil from 4% to 22% in 12 months. I scaled Red Bull's digital audience from 8M to 15M followers, making Brazil the brand's #2 global digital market. I launched a marketplace that grew from $12M to $65M in revenue. I'm a Marketing & Communications Executive (CMO | Head of Marketing) with 15+ years leading go-to-market strategy, brand positioning, and growth for global companies and AI-driven startups — across Brazil, Europe, and the US. I've worked with Shopify, Red Bull, DAZN, TV Globo, and Defined.ai, building multicultural teams and campaigns that operate at global scale. My background is unusual for a marketing executive: I started as a journalist. That foundation gave me something most marketers lack: a genuine editorial instinct. I know how to find the story inside a product, make it land with real people, and build content ecosystems that create sustained brand equity, not just short-term traffic. What I do best: → Go-to-market strategy for tech companies entering new markets (B2B & B2C) → Brand positioning and narrative development → Content ecosystems: editorial, social, video, influencer, SEO/GEO, creator programs → Creative PR and media partnerships at scale → Building and leading cross-functional, high-performance marketing teams → Revenue growth through brand strategy and market expansion LinkedIn Top Voice since 2018. Weekly columnist at UOL, one of Brazil's largest news portals. International speaker across 6+ countries, including Web Summit and Portugal Digital Summit. Online instructor at Domestika: 5,000+ students, 99% approval rating. I speak English, Portuguese, and Spanish fluently. 🇧🇷🇵🇹 Brazilian with Portuguese citizenship (EU passport). 📩 If you're looking for a senior marketing leader who can drive strategy, creativity, and real execution: let's talk.