Avinash Kaushik

About

Avinash is the Chief Strategy Officer at Human Made Machine and a Brand Strategy Consultant at Tapestry. He is also the best-selling author of Analytics 2.0 and Web Analytics: An Hour a Day. His prior experience includes a sixteen-year stint at Google, and leadership roles at Intuit, DirecTV, Silicon Graphics in the US & DHL in Saudi Arabia. His professional career has focused on elevating the "think" via frameworks that expand the horizon of possibilities across AI, Marketing, and Analytics. He actively contributes to elevating the "ink" by sharing practical and actionable advice via his weekly newsletter, The Marketing < > Analytics Intersect. Avinash has become recognized as an authoritative voice on Incrementality-centric Marketing. His strategic framework See-Think-Do-Care lays out an expansive role for Marketing in delivering customer joy and company profits. His "Smart Clusters" framework outlines focused analytics solutions that solve for the high standards of a CFO - all powered by inventive "trust, but verify" accountability. He has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like Unilever, MetLife, Chanel, Porsche, and IBM. He has delivered keynotes at global conferences, including Monaco Media Forum, Ecommerce Innovation Summit, Nordic Business Forum, and The Art of Marketing) Acting on his passion for teaching, Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California - Los Angeles, and University of Utah. Among the awards Avinash has received are Statistical Advocate of the Year from the American Statistical Association, Most Influential Industry Contributor from the Web Analytics Association, and Founder's Award from Google.