Islam ElDessouky

About

"I am a boy striving hard to make his momma proud" I live to fulfill this promise to my mother, bless her soul. I am a believer in storytelling, I believe in its power that can trigger, enable, and drive behaviors in a remarkable and fascinating way. I found my passion in marketing, a field that made me realize my potential in both telling stories and more importantly how it can build Loved Brands that impact people's lives in a meaningful way. I become my best self when challenged, empowered, and trusted to express myself creatively. I look forward to driving marketing strategies in the most authentic and impactful way. Brands are like Humans, they have the power to change lives for the better via meaningful and purposeful offerings that connect with consumers in an engaging, relevant, and emotional way while delivering superior experiences. I am driven by ideas that achieve results, an approach that has seen my work awarded both creatively and strategically, in the region and across the world.