Isobel Cowell

About

Building engaged communities in-house at fashion and beauty brands. Hi, I'm Isobel, Social Media Manager at Tropic Skincare. At 21, I joined a personal branding start-up as 1 of 3 full-time employees. 6 months in, we'd grown to 8 and I was quickly promoted to Head of Social, growing our clients brands whilst managing my incredible team of content writers and account managers. But as much as I loved start-up life, fashion and beauty was my calling. I joined a growing luxury fashion reseller as Social Media Lead, leading the strategy and content for an audience of over 2 million on TikTok, and 600K on Instagram, averaging 1 million views on TikTok weekly. I also assisted in the launch of the #1 TikTok Live Shop in the UK, hosting and moderating shows weekly. I now work at a growing luxury beauty brand, leading the strategy on all social platforms, working amongst an incredible brand team of 25 to bring the brand vision to life. So follow along for all things career growth, and fashion and beauty marketing insights.