Leandro Perez

About

We are in the middle of the most significant structural shift in business since the internet. The move to the Agentic Enterprise is reshaping how organisations operate, how teams work, and how value gets created. I think about this every day.As SVP & Chief Marketing Officer for Salesforce in Australia and New Zealand, I lead a team accountable for growth. That means building pipeline, earning trust at scale, and being measured on commercial contribution, not activity volume. Every investment, brand, experience, digital, is held to that standard.Our CEO Marc Benioff insisted Salesforce lead from the front. We don't sell technology we haven't proven on ourselves first. As Customer Zero for Agentforce, we've deployed trusted AI agents across our own business before asking any customer to do the same. In our first year: our service agent handled more than 1.5 million support requests, our SDR agent generated $1.7 million in new pipeline from dormant leads, and Agentforce in Slack gave our teams 500,000 hours back. Running it ourselves has been the sharpest education in what the Agentic Enterprise actually demands, operationally, culturally, and at scale.I started my career as a software engineer. That foundation shapes how I approach marketing: with curiosity, rigour, and a belief that strong creative ideas and sharp commercial thinking belong together. I hold a Computer Science degree from UNSW and an Executive MBA from Quantic School of Business and Technology.I sit on the Marketing Association of Australia Board, I'm a Fellow of The Marketing Academy, and I've been recognised by Mi3 as one of Australia's Top 20 CMOs. I was a finalist for CMO of the Decade at the B2B Marketing Hall of Fame Awards and a recipient of the Salesforce Chairman & CEO Award.None of it lands without a team willing to back a new way of working alongside AI. The recognition belongs to them.I write and talk about the future of marketing, the Agentic Enterprise, and what it takes to build teams that perform under pressure and through change. If you're leading a business through that shift, or wrestling with what it actually takes to operationalise AI, I'd love to connect.