Miguel Angel Ruiz Silva

About

I love learning new things. I have over 13 years of experience in Marketing and 10 years conducting studies in Consumer Neuroscience, popularly known as Neuromarketing. I am passionate about understanding why people behave the way they do through the use of neurotechnologies, with eye-tracking as my co-pilot.I founded my Marketing Agency, which started with Digital Marketing and evolved into a Market Research Agency. We have worked with small and medium-sized businesses, helping them connect with their customers, and with multinational corporations, assisting them in better understanding their audiences. I also founded Implícita, a Social Psychology startup that uses the IAT as a market research methodology. Additionally, we have conducted public political studies, accurately predicting outcomes in every instance.Our business focus is to increase our clients’ sales by helping them deeply connect with their consumers.I can help you: - Advising your business on Marketing and Communication. - Conducting Neuromarketing studies to solve Marketing and Advertising challenges. - Training your Marketing, Sales, and Development teams. - Delivering conferences and talks for companies, associations, and other sectors on business-related topics.I wrote Emprender x Amor and am currently working on a Marketing book for Entrepreneurs and another on Neuromarketing, which summarizes my 10 years of experience in the field.As a speaker, I have developed various products such as #TodoElMundoMiente, H2H Neuroventas, and El Cliente No Tiene la Razón, among others. I also conduct Sales and Marketing workshops with entrepreneurs across the country and throughout Latin America.I host a podcast called #NegociosDeOtroPlaneta, which premieres every Monday at 11:00 a.m. on YouTube and the most popular audio platforms. Additionally, I am writing a newsletter where I will share my blog articles, podcast episodes, tips, studies, and relevant information about Marketing, Sales, and Neuromarketing.For me, marketing boils down to three fundamental pillars: 1 Communication: Clearly explaining our unique value proposition. 2 Image: Ensuring that what we project, consciously or unconsciously, aligns with our message. 3 Experience: Making the purchasing process as simple as possible, eliminating potential friction points.