Lulu Godfrey

About

For a long time, I thought I was using LinkedIn properly. I was posting consistently. My profile was getting views. People were engaging with what I shared. But behind the scenes, it wasn’t translating into the kind of enquiries or clients that actually moved the business forward. There was activity, but not enough intent. That experience is what reshaped how I think about personal branding, especially for established founders and agency leaders who already have a solid business, but want their visibility to support growth in a more deliberate way. Now, my work is focused on helping people use LinkedIn as a channel for both sales and marketing. I work with B2B founders, executives, and agency owners who are thoughtful, credible, and often already visible, but want their presence to feel clearer, more intentional, and more aligned with sales. Typically, they are: - Showing up regularly, but not seeing the quality of leads they expect - Struggling to turn strong thinking into content that attracts decision-makers - Tired of visibility that looks good on in your analytics but doesn’t lead to meaningful conversations I want your LinkedIn presence to make sense for where your business is actually at. Who you want to attract. What you need to be known for. And how your visibility supports real opportunities. I support clients through: + Done-for-you LinkedIn content and thought leadership For leaders who want a consistent, high-quality presence without needing to be hands-on in the writing, and who care about attracting the right clients. + Strategic personal brand positioning and LinkedIn direction Clarifying what you need to be known for, who you’re speaking to, and how your visibility supports sales conversations and long-term growth. + Collaborative content development For leaders who want to stay close to their voice, with sharper structure, editing, and strategic direction so their content lands with more intent. Every engagement is built around long-term positioning and measurable outcomes. This work is best suited to established businesses who value clarity, restraint, and visibility that leads somewhere. If that resonates, you’ll find examples and context in my Featured section, or you can submit an enquiry via the link in my profile.