Arindam Paul

About

Chief Business Officer and Part of the Founding team at Atomberg, one of India's largest and fastest growing digital first consumer brands. Joined pre revenue/pre funding to head all customer facing functions( sales/marketing/service) and scaled up annual revenue from 0 to Rs 1000 crores plus over the last 10 years Have hands on experience and built competency in each of the different stages of growing digital first consumer startups: 0-10 cr: Launching online, Running campaigns on Google/FB/Amazon, Doing B2B Sales 10-100 cr: Scaling on E-Commerce using the power of Performance Marketing, Defining the Brand Strategy, Launching Offline Distribution, Building the Service Network 100-1000 cr: Scaling Offline Distribution and Sales, Brand Building through ATL, Leading and Motivating Large Teams cr: This is ongoing. Everyday is a new learning experience. Hopefully we will reach 5000 cr before the end of this decade :) Prior to Atomberg, worked for 18 months as a Management Consultant where I understood that doing gives me a bigger high than recommending :) Strong Academic background. Ranked in Top 10% of the batch during Graduation from NIT Surat, and top 5% of the batch during Graduation from IIM Indore. Doesn't mean much, but grades usually show that you put in the effort. And not just in college, but even today, I consider putting in the hours regularly without worrying about results as one of my biggest strengths Awards/Recognition: Making a boring/zero involvement category exciting in less than a decade :) Enthusiastic about everything start ups and growing consumer brands. My way of giving back to the Indian startup ecosystem is - By documenting and sharing all the learnings accumulated in the Atomberg journey. I do so on both Linkedin and Twitter - By consulting/acting as sounding board for many founders, CMOs and growth heads across both consumer brand and consumer tech startups