Rochelle Tognetti

About

I'm an award-winning marketing leader, AI strategist and keynote speaker helping C-suite leaders navigate the intersection of AI, creativity and customer experience.As AI Strategy & Evangelist for Adobe across Asia Pacific and Japan, I work with some of the region's largest organisations to shape AI strategy, inspire leadership teams, and turn emerging technology into practical business advantage.Over the past 27 years, I've led marketing transformation across consumer and B2B industries, most recently as Deloitte Australia's first female Chief Marketing Officer, partnering with executive teams through large-scale business and technology change.My career has always been driven by one question: What helps people and organisations do their best work?That curiosity led me beyond marketing and into neuroscience. I'm completing a Master of Neuroscience, researching human intelligence in the age of AI. I also teach Marketing and the Future of Business at the University of Sydney and co-founded the Australian Centre for AI in Marketing to help organisations build a more thoughtful, human approach to AI adoption.I believe AI raises the bar for leadership, creativity and marketing.Leading organisations will build better judgment, stronger imagination, deeper customer understanding, a learning muscle and cultures where people and AI amplify each other's strengths.AI Strategy | Agentic AI | Generative AI | AI Adoption & Enablement | People Leadership | Storytelling | Neuroscience Informed Leadership | Executive Stakeholder Engagement | Regional Go To Market Strategy | Operational Excellence | Executive Coaching | University Teaching & Facilitation | Organisational Transformation | Change Leadership | Enterprise Wide Program & Project Management | Strategic Communication | Business Strategy | Marketing Strategy | Innovation & Transformation | Commercial & Business Acumen | Brand Management | Budget Management | Leadership Development | Training & Capability Building | Digital Management